It was announced yesterday that the Pope, Benedict XVI, was coming to Twitter. He’s yet to post any update, but I’m sure it’s going to instantly go viral. This is a big deal, because it’s the head of an ancient religion signing up for a social media asset. It’s as an acknowledgement, an endorsement, and in many ways, an approval. I think this means something, this is important. It’s calculated and it’s meaningful.
The Pope is only following seven users. The seven versions of his account that are translated into the seven most spoken languages. My immediate reaction to this was “how cocky,” though as I think about it, it makes a lot of sense. I mean, he is the Pope. His first name is “the holiness,” after all.
The term “pontifex,” is a word for Pope that means bridge-builder in Latin. There’s something poetic in that, because it’s exactly what the Pope is doing by joining Twitter. He’s building a bridge, from an ancient religion to the digital world. It’s an active stance, it’s the figure head of Catholicism creating a digital footprint. Sure, maybe I’m a total nerd, but I think that’s kind of awesome. Is anyone else super excited to see what his first tweet is?
The account is set to make it’s first update sometime next week. You can expect me to retweet it promptly at @Dave_Your_Fave.