I’ve already talked a lot about self branding here on Boy Android, but this is an article I wrote for work that takes a more in-depth look at creating a personal brand.
Branding is one of the services we offer at AREA203 Digital. When a business wants to develop an interactive personality, including logos, colors, and a brand voice, they come to us. Our teams create public facing icons for the company, a specific voice for marketing copy, and calculated standards for how their brand is portrayed.
It sounds high level, complicated, and maybe even a little convoluted, but branding isn’t something that’s exclusive to businesses or organizations. As we move forward in the digital age, it becomes increasingly important that we learn to brand ourselves.
In my opinion, self branding is the best way to promote yourself as a thought leader. No matter what your purpose, be it professional advancement or personal glory, creating a specific brand image is important.
When I say “image,” I don’t mean for it to be taken literally. A brand image is not a logo or picture (although those items are a part of a brand image). A brand image is the way in which your audience perceives you, and it’s the image that is created in their minds when they think of you independently.
At the end of the day, this is the goal of all marketing efforts—to shape the way your brand is perceived by other people independently. In the professional world and in the digital age, knowing how to effectively brand yourself is imperative.
I’m going to start this blog series by talking about a self-branded logo. The world is full of information, the fastest way to stand out is through dynamic visuals. To illustrate, I’ll use examples of logos I’ve designed.
Similar to corporate branding, when designing a logo to represent yourself, it’s important to choose something that’s both unique and simple. It needs to be easily recognizable while remaining completely memorable. The above example fulfills both of these needs.
Your logo should also incorporate your interests while speaking to your audience. Consider the logo above. Brady Effler loves video games, and he also loves working in a digital space. This logo communicates Brady’s appreciation of technology and modern culture. With one look, his audience can infer a lot about who Brady is and what his goals are.
Speaking of audience, this logo was designed specifically for a resume that Brady submitted for a spot as a radio DJ. While it may not be visually appealing to a standard corporate opening, this logo works perfectly for this pop culture-based position.
Finally, a personal logo should communicate your professional goals. This may be the most difficult aspect of designing an effective image. Of all my logo designs, the above example is my favorite which communicates what the individual wants out of their professional career.
Amber is a musician and a massage therapist. The similarity between the two is hands. The use of simple hands adjusting her name help to communicate this goal on both levels. Additionally, the simple design is recognizable and memorable, focused on a client audience, and representative of Amber’s personality. It sculpts her brand image.
How To Use It
Take full advantage of your logo once it has been fully branded. A dynamic visual element won’t do much for your brand image if it isn’t utilized properly. I’m going to skip over the obvious web applications and dive right into the less obvious uses.
- Business card: Everyone should have their own business cards, even if they aren’t yet in business. Your personal logo can make up a large portion of your card, especially if it is a well designed logo. The added visual element will give your audience something they will enjoy looking at, meaning they will pay attention to it. That’s a good thing.
- Resumé: I have come to the conclusion that a fully rounded resumé should contain some visual element. It’s a quick way to communicate who you are and, if done well, what makes you qualified. If a resume should be a quick representation of a candidate’s potential, then a visual element is completely logical and effective. Much like a business card, including your logo will make your resumé stand out and grab attention. If you’re job hunting, that’s as good as gold.
A Prime Example of Self Branding: Jamie Oliver
An excellent example of the self branded logo is the artistic design behind Jamie Oliver‘s brand. A powerful fist, grasping healthy food, towering over strong text. It’s effective, simple, and representative of Oliver’s mission.
It’s successful in incorporating Oliver’s personality, as well as the goals of his brand. If you’re unfamiliar with his show, the Food Revolution is a movement to implement standards of healthier food provided at public schools.
Oliver has done a good job of allowing his brand to evolve naturally. A simple, defiant gesture inspired a promotional photo that inspired a branded logo. That’s brand creation and logo development.
Still wondering how to develop a fully realized brand for yourself? Join me for the next blog in this series when I’ll discuss developing your brand voice.
→ David Pemberton, Editor, Social Medial; follow… @Dave_Your_Fave