Another update from work, focusing on Google’s slow and steady take-over.
Google has opened an opt-in field study for select users which includes Gmail results within Google search results. Similar to Google+ integration, this feature will only be activated when a user is logged into their Google account while performing a search query.
Gmail results will be included in standard search queries once users opt in to the field study. Basically, a search for “Olympics” will result in the standard links to NBC, The Olympics home page and the Wikipedia page for the Olympics, but it will also display conversations referencing the Olympics in your Gmail inbox.
This feature is Google’s next phase in fully integrating a user’s online identity with Google’s services. Whether or not you’d consider this an evil plot, you have to admit it’s a fantastic marketing strategy. The entire Internet runs on search results and the prominent search engine is Google, a brand that has created every conceivable Internet platform and asset in its own image.
Sure, Google+ may not be the most exciting social network, but it’s the only social network that actively effects search engine rankings. That makes it valuable.
It’s seems that Google is now attempting a similar result with email with Gmail’s integration in search rankings. Google’s approach to search results changed with the introduction of Knowledge Graph earlier this year. With that in mind, including Gmail in search results is the next logical step.
Search used to provide users with links to information. Now, Google wants to forgo the sources and provide users with the information itself. Is this how the world ends?
How to Become a Part of the Test
If you’re interested in opting in to this new service, you can do so by visiting the Gmail search field trial page. If you give it a try, let us know in the comments section below. We’d love to know what you think.
→ David Pemberton, Editor, Social Media + PR, AREA203 Digital; follow… @Dave_Your_Fave